How was the Barbie doll made and how did it become so popular, why is it so popular these days?

By Shalini Bhardwaj July 24, 2023 7:00 PM IST

Barbie doll: Recently a Hollywood movie has come on Barbie Girl, which is breaking records all over the world. Director Greta Gerwig’s film ‘Barbie’ is making headlines. The first teaser of ‘Barbie’ has copied the opening sequence of ‘Dawn of Man’ from the 1968 director Stanley Kubrick’s film ‘2001: A Space Odyssey’. In this film, Margot Robbie plays Barbie and Ryan Gosling plays Ken. This film is giving direct competition to Christopher Nolan’s film Oppenheimer.

The team of Barbie has tried their best to ensure that this film is seen everywhere. Under this effort, Greta Gerwig and her team took a big step and painted Google itself pink. It is seen in this film that Barbie doll is standing in front of a big stone in the desert area, as if she is a statue, goddess or superwoman. In this film, girls are shown playing with old fashioned baby dolls. But when she sees a tall, attractive Barbie in high heels and a striped swimsuit, she throws away her baby dolls. Then Barbie removes her glasses a little and winks at the audience.

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how to make barbie doll
This film tells the story of the making and success of Barbie dolls. Ruth Handler is known as ‘Mother of Barbie’. Born in America in 1916, Handler lived until 2002. Ruth Handler named the Barbie doll after her daughter Barbara. She showed a financially independent and working woman in Barbie doll. It became the doll to inspire women in the conservative society of the 1950s and early 1960s. Ruth’s Barbie doll became one of the best-selling toys in the world. The doll featured a young woman, representing a confident, attractive and working woman.

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Recently a Hollywood movie has come on Barbie Girl, which is breaking records all over the world.

when metal started
Handler, who lives in America, was from a Polish-Jewish immigrant family. Every woman and man in this family had to earn. In 1945, Ruth started Mattel, a company in a garage, with husband Elliott and Harold Mattson. Picture frames and doll house furniture were made in the company. Doll house furniture was a huge success in terms of sales. After this he acquired expertise in making many types of toys. At present, Mattel is one of the largest toy companies in the world. The Barbie doll was designed for the working woman.

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inspiration of every woman
Barbie doll was designed as a doctor, secretary, pilot and astronaut. Then Barbie was also introduced as the female President of America. However, this has not yet happened in the real world. Mattel says that Barbie inspires every girl and woman that they have limitless potential. According to DW’s report, Barbie fan Suzanne Shapiro says about the message behind the Barbie doll that you don’t have to be a mother to take care of small children. You don’t need to get married. You do not need your father or husband to be always there to help you. You can help yourself. You can be whatever you want.

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ken always number two
Barbie has her own house and car. In this, his companion Ken is allowed to sit on the co-passenger seat since 1961. He could never stand in front of the glamor of Barbie. Ryan Gosling, playing the character of Ken in the Barbie film, is saddened by this. According to Ken, it doesn’t matter what I do. I’m always number two. I’m just Ken. Barbie has gone through a lot of changes over the course of six decades. Many changes were also made in its color and clothes. But, his only thing never changed is that he is forever young. Mattel never made any changes in his age. Mattel has changed its marketing strategy several times.

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It is believed that Barbie is a doll to create awareness about social injustice and discrimination.

Barbie has also been in controversies
Mattel has now launched a Barbie made of reusable plastic. It is believed that Barbie is a doll to create awareness about social injustice and discrimination. Despite all this, Barbie has received a lot of infamy among feminists. American author and feminist Jill Filipovic says that Barbie presents the wrong image of womanhood. She raises the question whether being attractive means being a good and capable woman? Cultural scientist Elizabeth Lechner told DW that it was a completely young, fair, doll without any physical defects. It was ready to perform in the capitalist world.

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Many designs made like this
Several studies report that questionable standards of beauty can lead to distorted body image in girls. Mattel expanded its product range on this. Also designed it in different ways. Now Barbie dolls with different designs are available in the market. Their body structure is different. Some have artificial legs, while some are on wheel chairs. Now Barbie dolls with chemotherapy and down syndrome are also available in the market. Elizabeth Lechner says that making different types of dolls does not change the basic problem. According to her, body positivity is a concept. Under this, the acceptance of all types of bodies is promoted.

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when i black barbie
According to Lechner, several studies have proved that even if an object is designed from a positive point of view, it reminds women that it has been done on the basis of their physical structure and appearance. The first step to design Barbie doll differently was taken in the 1960s. Then racial conflicts shook the United States. Barbie’s first black doll appeared in the year of Martin Luther King’s assassination. Her name was Christy. Director Laguería Davis tells the story behind its making in the documentary ‘Black Barbie’.

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Mattel made several changes to Barbie dolls according to time and demand.

how black barbie became
Ruth Handler was convinced to play the black Barbie by Laguerria Davis’s aunt, Beulah Mae Mitchell, and other working-class black women. According to Davis, we wanted a black toy. We needed a black doll to identify African girls. Black dolls were not allowed to be called Barbie until the year 1980. According to Davis, Mattel’s story suggests that they have been very progressive in introducing black Barbie. However, this is not the case from our perspective, because for 21 years there was no black fashion doll worthy of the Barbie brand. Still, it was a big win for Beulah Mae Mitchell. The Black Barbie was proof that African American women were beautiful. She could be both glamorous and successful.

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